Selected work
Each project begins with a specific business constraint and ends with a working system, website, or campaign tied to real customer actions.
Project showcase
WhatsApp AI
Built a controlled WhatsApp AI system to capture food orders in Roman Urdu and English, confirm details, and route to kitchen staff — replacing a manual phone process.
WhatsApp AI
Deployed WhatsApp AI to handle appointment requests, gather visit type information, offer schedule options, and escalate complex queries to reception staff with full context.
Web & SEO
Rebuilt a legacy Shopify store into a fast, conversion-focused platform with structured product data, optimised search foundations, and clear category journeys.
AI SaaS
Designed and developed an AI-powered fleet management dashboard with real-time tracking, delivery predictions, route optimisation, and automated driver communication.
Digital Growth
Ran an integrated social media, paid ads, and UGC video campaign across Instagram and Facebook — driving qualified traffic to WhatsApp for product consultations.
Web & SEO
Built a bilingual property listing platform with advanced search, area-based filtering, and integrated lead capture forms connected to the sales team's WhatsApp workflow.
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